La Serena is an important tourist centre of the IV ° Region. Through its famous beaches such as Puerto Velero, Guanaqueros, Tongoy and the Humboldt Penguin national reserve.
La Serena is the capital of the fourth region, and along with Coquimbo they make up an important tourist center, with beautiful beaches and complete infrastructure to receive its visitors. Beaches like Tongoy, Puerto Velero, Guanaqueros and Totoralillo combine with virgin areas like Isla Dama, and Pingüino de Humboldt National Reserve, where you can watch bottle nose dolphins and Bosques Fray Jorge National Park.
There is also the Elqui Valley, with astronomic observatories, pisco factories and archaeological centers of Diaguite and Molle cultures. Plus, there are several sport activites, both in the shore and the interior areas.